Expert, AI Content - Omnichannel

Job title: Expert, AI Content - Omnichannel

• Location: Hyderabad, India

• % of travel expected: Travel required as per business need

• Job type: Permanent and Full time

About the job

Strategic context:

Sanofi currently has the best and most robust pipeline of R&D and consequent new launches of our history. As the new phase of the Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of science to improve people’s lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up decision making.

As part of GTMC, the vision of the Customer Experience Capabilities (CXC) pillar is the definition of Sanofi-wide best-in-class Omnichannel engagement strategy, including development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (including change management). GTMC will also collaborate closely with Digital to provide consistent tools.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As a Senior Specialist in the Content Operations Team, within our Hyderabad Hub, you'll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Main responsibilities:

The overall purpose and main responsibilities are listed below:

To create/review complex and specialized content (branded/unbranded) without supervision; manage end-to-end omnichannel content creation/repurposing/localization process including supporting designing & enhancement, validation, tagging & upload, deployment, publishing, and dissemination via relevant tools & platforms. Develop and maintain therapeutic area(s), process(es), and compliance expertise for CXC pillar/GTMC. Perform/review/guide team for background research/literature analysis/due diligence and application of available content insights generated via AI-enabled digital platforms, Generative Engine Optimization (GEO), Search Engine Optimization (SEO), Search Engine Marketing (SEM), campaign analytics, CX surveys, etc. as relevant for enhancing content generation framework and delivering high-quality content. Manage multiple projects across multiple franchises or therapeutic areas.

Review scientific accuracy checks/validation performed by junior/senior content specialists to ensure the scientific and medical accuracy of marketing content with a strong emphasis on compliance with medical, legal and regulatory (MLR) standards. Guide GenAI/Content Operations initiatives (as relevant in the role) for ideation sessions for content generation; review AI-generated content to meet high-quality standards and brand guidelines; and to ensure delivery of content with improved GEO/SEO rankings, user engagement, and accuracy.

Support/guide team for claims and component review, localization, building GloCal MLR memory. Leverage GenAI capabilities and implement innovation and agile methodology aligned with CXC/GTMC to scale our production of marketing content.

Coach senior and junior content specialists for developing engaging, impactful, GEO-/SEO-friendly content for websites (Healthcare Professionals & patients), campus portals, social media channels, and omnichannel campaigns (including but not limited to banners, emails, newsletters, social media content/posts, interactive visual aids, gifs, scrolls, carousels, KOL interview videos/videos/video articles, podcasts, articles/summaries, infographics, slide decks). Partner with Head/Lead for strategic support for Content Operations Hub. Collaborate effectively with stakeholders, peers/team to develop, and promote best-in-class customer experience through best-in-class content.

• People: (1) Maintain effective relationship with the stakeholders within the allocated GTMC pillar with an end objective to develop content as per requirement; (2) Constantly assist content specialists (senior or junior) in developing knowledge and sharing expertise (3) Partner with Leads to strengthen capabilities and support individual development plans (4) Collaborate with cross-functional teams in GTMC to build digital transformation/to bring innovative digital solutions (5) Provide proactive recommendations on improving scientific content of deliverables and play an active role to follow the best practices in relation to processes, communications, project management, documentation and technical requirements

• Performance: (1) Provide content as per agreed timelines and quality (2) Be a subject matter expert, coach, mentor, and assist fellow specialists. Recommend, lead, and implement tactical process improvements within the department and division

• Process: (1) Develop complex scientific content (branded/unbranded); (2) Act as an omnichannel content expert for the assigned therapeutic area(s); (3) Assist the Content Operations Hub Team in conducting comprehensive content-need analysis; (4) Implement the content plan and associated activities for the year identified for the pillar; (5) Work with selected vendors within the region to deliver the required deliverables as per defined process; (6) Leverage advanced training delivery tools and techniques thereby enhancing the effectiveness of training delivery; (7) Design an overall plan of action based on end-user feedback and improve course content and delivery

• Stakeholder: (1) Work closely with GTMC/CXC pillars (Global, Local, and Hub) to identify content need and assist in developing assigned deliverables and (2) Liaise with CXC, global brand teams (GTBs), and/or agency of record (AoR) to prepare relevant and customized deliverables
  

About you

• Experience: 8-10 years of experience in content creation in medico-marketing/medical/commercial/omnichannel domain for the pharmaceutical/healthcare industry/digital platforms.

• Soft skills: Stakeholder management; fluent communication skills (written and verbal); and ability to work independently and within a team environment

• Technical skills:

• • Expert-level ability to independently create medico-marketing content, creative storytelling, persona-based content derivatization/repurposing/localization, omnichannel campaign/content derivatization, brand knowledge/understanding of brand messaging and guidelines

• • Content tagging/digital asset management expertise

• • Advanced understanding of GenAI prompting/fluency with GenAI content framework and GEO/SEO optimization experience is required

• • Expertise in cross-channel content delivery (web, mobile, social), drives customer journey analysis, knowledge of channel best practices to guide team members is preferred

• • Advanced proficiency in MS PPT/Excel/Word & Adobe

• Education: Advanced degree in life sciences/pharmacy/similar discipline

• Languages: Excellent knowledge of English language (spoken and written)
  

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave

• Play a key role in shaping and optimizing our content strategy, driving business growth and achieving impactful results
  

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!