Sr Social Manager – Prime Video (AVOD), Prime Video (AVOD)

External Job Description
Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.

We are looking for a creative, customer-obsessed Sr. Social Media Manager to drive campaign-led social marketing for Prime Video India's AVOD (MX Player by Prime Video) content slate. In this individual contributor role, you will be responsible for conceptualizing and executing social media campaigns that bring new titles to life for Indian audiences. You will work at the intersection of content, culture, and community to ensure every title launch creates maximum awareness, conversation, and excitement among fans and potential viewers.

Key job responsibilities
- Title Launch Campaigns: Own end-to-end social media campaign strategy and execution for new title launches, from announcement to post-launch engagement.
• Creative Conceptualization: Develop thumb-stopping, platform-native creative concepts and content ideas that generate buzz, drive conversation, and build anticipation for upcoming titles
• Content Calendar Management: Build and manage a robust content calendar aligned to the title release slate; plan phased campaign rollouts
• Platform Strategy: Create platform-specific content strategies across Instagram, X/Twitter, YouTube, Facebook, Threads, and emerging platforms
• Cross-Functional Collaboration: Work closely with content marketing, PR, creative services, and talent teams to align on title positioning, key messaging, and asset creation
• Agency Coordination: Brief and manage creative and social agencies on campaign deliverables; review output to ensure quality, timeliness, and brand consistency; manage social campaign budgets.
• Talent & Creator Partnerships: Collaborate with talent (cast, directors) and digital creators/influencers to amplify title launches through authentic social storytelling
• Cultural Integration: Tap into cultural moments, trending conversations, and fan communities to make title campaigns locally relevant and shareable
• Performance Analysis: Track, analyze, and report on campaign performance metrics; derive actionable insights to optimize future campaigns and build scalable playbooks
• Community Engagement: Drive fan engagement and conversation around title launches; foster communities of superfans and leverage UGC to extend campaign reach
• Competitive Intelligence: Monitor competitor title launch strategies on social media; identify opportunities to differentiate and outperform
• Experimentation & Innovation: Test new formats, platform features, and engagement mechanics to continuously raise the bar on title campaign effectiveness and build scalable playbooks for future campaigns.
Platform Growth & Strategy: End to end ownership of MX By Prime Video’s social brand channels and strategy across Facebook, Twitter, Instagram, and YouTube and others, including execution of activations from concept to post-implementation analysis. Expand MX By Prime Video’s brand presence on emerging and IN-specific social platforms. Work with platform partners to ensure the business is adopting the latest product features and best practices
Brand Tone Of Voice: Constantly iterate and maintain MX By Prime Video’s personality and social tone of voice to stay relevant to fans and customers. Ensure consistent brand positioning and tone of voice across all platforms.
Be the business POC for social media customer service team. Constantly improve processes to maintain a high-bar on customer interactions and satisfaction.

Basic qualifications

- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data

Preferred qualifications

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau

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