Summary written by Jobs Hindustan from Paytm's advert and our data on 8,417 current jobs in India. How we check every job
At a glance
Paytm has an opening for Performance Marketing Manager in Mumbai, Bengaluru. It is a full-time office-based role in Marketing & Communications, asking for at least 10 years of experience, first listed on 31 October. The description mentions Digital marketing and AML / KYC. Paytm has 186 other openings in India, 32 of them in Mumbai. Across all employers on Jobs Hindustan there are 24 Marketing openings in Mumbai today; the typical one asks for 8 years.
Skills in this advert
How often each skill named in this advert appears across the 160 marketing jobs we list in India today. Digital marketing is the most widely requested (27% of jobs), while AML / KYC is the least common (4%). Widely requested skills are what employers expect as a baseline; rarer ones show what is special about this job.
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Before you apply
- Check it is still open. We found this job on Paytm's Lever site on 31 October 2026 and checked it again 4 November at 5:47 am IST. When an employer takes a job down, we remove it at our next daily update.
- Check the location works for you. This role is based in Mumbai (or one of 1 other locations). If you would need to move, ask whether relocation support is offered.
- Match the experience. The advert asks for at least 10 years of experience. If you are a little short, a close match on the skills in the advert can still get you shortlisted.
- Tailor your resume. Use the advert's own words, such as Digital marketing and AML / KYC, wherever they are true for you. Our resume guide shows how.
- Know your notice period. If you are working now, recruiters will ask how soon you can join. Work out your last working day with our notice period calculator, and read our guide to notice periods and resigning.
- Understand any offer. The CTC in an offer letter is not what reaches your bank account each month. Our CTC to in-hand salary calculator gives a rough monthly figure, and our CTC guide explains each part.
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About hiring at Paytm
Paytm has 187 openings in India on Jobs Hindustan today across 38 cities. Most are in finance & banking (42), sales & BD (24) and marketing (21). The biggest locations are Noida (106), Bengaluru (39) and Mumbai (33). 1% of them can be done from home, and 8% are open to freshers or interns. We collect Paytm's jobs every day straight from its own careers system (Lever), never from job boards, agencies or consultants.
The employer's advert
This is Paytm's own description of the job, copied word for word from its careers site. We have not edited it.
Show the full advert from PaytmHide the advert601 words
About Us: Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.
Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.
Role Overview: We are looking for an experienced Performance Marketing leader to drive scalable and efficient user growth for Paytm Money within the Paytm ecosystem.
This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling.
Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products.
Key Responsibilities:
1. Performance Marketing Strategy & Ownership:
* Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs).
* Manage large-scale acquisition budgets with a strong focus on ROI, CAC, and payback periods.
* Scale user acquisition across mutual funds, equities, and derivatives segments.
2. User Acquisition & Funnel Optimization:
* Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment).
* Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation).
* Continuously refine targeting, creatives, and landing experiences.
3. Data-Led Growth & Experimentation
* Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-making.
* Identify funnel drop-offs and optimize user journeys across acquisition and activation stages.
* Partner with analytics teams to build robust LTV, CAC, and ROI models.
4. Channel Expansion & Innovation:
* Identify and scale new acquisition channels (OEM partnerships, fintech alliances, influencer-led growth).
* Experiment with emerging formats such as video commerce, vernacular campaigns, and content-led acquisition.
* Drive innovation in performance marketing through automation and AI-driven optimization.
5. Product & Marketing Integration:
* Work closely with Product and business teams to improve landing pages, onboarding flows, and conversion journeys.
* Influence product features that enhance acquisition and activation (e.g., simplified KYC, personalized onboarding).
* Align marketing campaigns with product releases and feature launches.
6. Retention & Lifecycle Marketing (Support Role):
* Collaborate with CRM and lifecycle teams to improve activation and early retention.
* Enable seamless transition from acquisition to engagement journeys (SIPs, trading behavior).
7. Stakeholder Management & Leadership:
* Collaborate cross-functionally with Product, Analytics, and Business teams.
* Present campaign performance, insights, and growth opportunities to senior leadership.
* Build and mentor a high-performing performance marketing team.
Key KRAs / Success Metrics:
* Cost per acquisition (CPA) and Customer Acquisition Cost (CAC)
* Conversion rates across funnel stages (install → KYC → activation)
* Volume of new users (demat accounts, SIP registrations, traders)
* ROI and payback period on marketing spends
* Contribution to overall user growth and revenue
Qualifications & Experience:
* 10+ years of experience in performance marketing / growth roles
* Strong background in broking, wealth management, or fintech platforms
* Proven track record of managing large-scale digital acquisition budgets
* Deep understanding of stock markets, mutual funds, and derivatives ecosystem
* Experience in scaling user acquisition for consumer internet platforms
Key Skills:
* Performance marketing & media buying
* Funnel optimization & conversion rate improvement
* Data analytics & attribution modeling
* Growth experimentation frameworks
* Martech tools and campaign automation
* Stakeholder management & leadership
Jobs Hindustan copied this listing from Paytm's official careers site on 30 October 2026 and checked it again 4 November at 5:47 am IST. Paytm never asks candidates for money. If anyone does, it is a scam.
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