Summary written by Jobs Hindustan from Paytm's advert and our data on 8,417 current jobs in India. How we check every job
At a glance
Paytm has an opening for Lead-Affiliate Marketing in Mumbai, Bengaluru. It is a full-time office-based role in Marketing & Communications, asking for at least 8 years of experience, first listed on 31 October. The description mentions AML / KYC and Digital marketing. Paytm has 186 other openings in India, 32 of them in Mumbai. Across all employers on Jobs Hindustan there are 24 Marketing openings in Mumbai today; the typical one asks for 8 years.
Skills in this advert
How often each skill named in this advert appears across the 160 marketing jobs we list in India today. Digital marketing is the most widely requested (27% of jobs), while AML / KYC is the least common (4%). Widely requested skills are what employers expect as a baseline; rarer ones show what is special about this job.
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Before you apply
- Check it is still open. We found this job on Paytm's Lever site on 31 October 2026 and checked it again 4 November at 5:47 am IST. When an employer takes a job down, we remove it at our next daily update.
- Check the location works for you. This role is based in Mumbai (or one of 1 other locations). If you would need to move, ask whether relocation support is offered.
- Match the experience. The advert asks for at least 8 years of experience. If you are a little short, a close match on the skills in the advert can still get you shortlisted.
- Tailor your resume. Use the advert's own words, such as AML / KYC and Digital marketing, wherever they are true for you. Our resume guide shows how.
- Know your notice period. If you are working now, recruiters will ask how soon you can join. Work out your last working day with our notice period calculator, and read our guide to notice periods and resigning.
- Understand any offer. The CTC in an offer letter is not what reaches your bank account each month. Our CTC to in-hand salary calculator gives a rough monthly figure, and our CTC guide explains each part.
- Apply only through Paytm's own site. Our Apply button goes straight to Paytm's Lever page. If anyone asks you to pay a registration fee, training fee or security deposit for this job, stop and check it with our scam checker. Read how to spot a fake job offer.
About hiring at Paytm
Paytm has 187 openings in India on Jobs Hindustan today across 38 cities. Most are in finance & banking (42), sales & BD (24) and marketing (21). The biggest locations are Noida (106), Bengaluru (39) and Mumbai (33). 1% of them can be done from home, and 8% are open to freshers or interns. We collect Paytm's jobs every day straight from its own careers system (Lever), never from job boards, agencies or consultants.
The employer's advert
This is Paytm's own description of the job, copied word for word from its careers site. We have not edited it.
Show the full advert from PaytmHide the advert479 words
Role: Affiliate & B2B Customer Acquisition – Paytm Money (PML)
About Us:
Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.
Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.
Role Overview: We are looking for an experienced Affiliate Marketing leader to build and scale the affiliate and partnerships growth channel for Paytm Money. This role will own the end-to-end affiliate charter across mutual funds, equities, and derivatives, driving high-quality user acquisition through publishers, partners, and performance networks. The ideal candidate will bring deep expertise in affiliate ecosystems—especially within broking, fintech, or wealth platforms—and will focus on scaling this channel efficiently with strong ROI and quality metrics.
Key Responsibilities
Affiliate Strategy & Channel Ownership: Own and drive the affiliate marketing strategy across all investment products.
Build a scalable affiliate engine leveraging networks, direct publishers, and strategic partnerships. Manage budgets, payouts, and ROI.
Partner Acquisition & Ecosystem Building: Onboard and manage affiliate partners including content platforms, fintech aggregators, influencers, and broker comparison platforms. Build strong publisher relationships and unlock new partnerships.
User Acquisition & Quality Control: Drive high-quality acquisition (demat accounts, SIPs, active traders) while monitoring traffic quality, conversion rates, and fraud. Ensure alignment with long-term LTV and retention
Campaign Management & Optimization: Launch and optimize campaigns across partners. Improve creatives, messaging, and landing pages.
Continuously refine commission structures and incentives.
Data & Performance Analytics: Track performance using attribution tools. Monitor CAC, conversion, activation, and ROI. Identify funnel gaps and optimize continuously.
Product & Growth Collaboration: Work with Product and Growth teams to improve landing pages and onboarding journeys. Align campaigns with launches and offers.
Compliance & Governance: Ensure adherence to regulatory guidelines in financial services. Monitor and prevent fraudulent traffic. Maintain transparency in partner engagements.
Stakeholder Management & Leadership: Collaborate with internal teams and present insights to leadership. Build and scale the affiliate function.
Key KRAs / Success Metrics
User acquisition via affiliates (demat accounts, SIP registrations, traders), CPA and ROI, conversion rates (click to KYC to activation), activation metrics (first trade, SIP setup), traffic quality and fraud control, and overall contribution of affiliate channel to growth.
Qualifications & Experience:
8–12+ years of experience in affiliate, partnerships, or performance marketing. Strong background in broking, fintech, or wealth platforms. Proven track record of scaling affiliate channels.
Deep understanding of affiliate ecosystems and attribution tools.
Experience managing large-scale publisher partnerships.
Key Skills
Affiliate marketing and partnerships, performance marketing and ROI optimization, data analytics and attribution, negotiation and partner management, fraud detection, and cross-functional collaboratio
Jobs Hindustan copied this listing from Paytm's official careers site on 30 October 2026 and checked it again 4 November at 5:47 am IST. Paytm never asks candidates for money. If anyone does, it is a scam.
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