Digital Product Manager -VP

Job Description

Purpose of the role

To manage and drive the innovation strategy to meet customer needs and ensure the bank's long-term success and competitive edge.

Accountabilities

• Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
• Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
• Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
• Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
• Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
• Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
• Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a Senior Digital Product Owner - Digital Help & AI at Barclays where you'll be responsible for owning and enhancing the Digital Help experience across the mobile banking app and digital channels, with a focus on self-service tools and customer support journeys. You'll work closely with Product Owners and Product Managers to deliver activities that improve how customers access help and support digitally. This role will support the launch and evolution of integrated AI capabilities, including new features within the app and AI-assisted experiences. You'll take ownership of the customer journey, ensuring digital help solutions are intuitive, effective, and aligned to customer needs.

To be successful as a Senior Digital Product Owner - Digital Help & AI, you must have the following essential skills:

• Product ownership: Experience identifying customer needs through data and research, prioritising problems to solve based on business and customer value, and owning products from discovery through to post-launch optimisation.
• Delivery expertise: Proven ability to manage priorities, dependencies, risks, and milestones across both live customer journeys and new features.
• Data literacy: Strong analytical skills, with the ability to turn complex data into clear and concise insights or business cases.
• Risk and controls: Understanding of risk and control frameworks, with the ability to ensure effective risk management and mitigation throughout product delivery.
• Stakeholder management: Ability to collaborate effectively with cross-functional teams - including engineers, designers, intelligence teams, and control functions - and stakeholders across the UK and India.
• Financial services experience: Experience working within the financial services industry, with an understanding of the UK regulatory, risk, and customer environment. 

Some other highly valued skills may include:

• AI Knowledge: Understanding of Generative AI and Agentic AI products, including awareness of the governance, risk, and control frameworks required to deliver these solutions safely and responsibly

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in Pune, India.